Dee Caffari May Blog
We are beginning to hear terms like ‘returning to a semblance of normality’ or ‘things feel more normal’ but I want to pause and actually think about whether we really do want to return to what was considered normal before this global pandemic. Old normal was not sustainable for the economy, people and, more importantly, the planet. As we start to take tentative steps forward again it will take bold entrepreneurs, companies and individuals to say, “Wait, old normal cannot be sustained so let’s take this opportunity to do things differently.”